Over the last couple of days I read “The Lewis Man” by Peter May. If you haven’t read it yet, don’t bother. It is marginally better than his first book in the trilogy, but so full of minor errors, one-dimensional characters, and annoying cliches that it is distracting! It got me thinking (again) about how the Highlands and Islands are portrayed in popular (?) fiction. It appears to be acceptable, fashionable even, to denigrate rural places and rural cultures as brooding, wind-swept, backwards (add your own favourite prejudice) while cities are, by default, sparkling, exciting, etc etc. It seems to me that the UHI is well-placed to lead a counter-position that lays an emphasis on the positive sides of our communities – the beauties, the freshness, the contemplative, the innovative, and the delight in the community of good people. I finished work for the year today, and 2014 promises to be roller-coaster ride of wonderful new challenges, including how we make this distributed, high-tech university step up to make its mark.